Google Ads is constantly upgrading their interfaces and structural of ads processes. With the new Google Adwords interface, we are unable to use a well-known favorite Display Planner tool. As such, SEO and PPC marketers lost a valuable key component in Display Ads. However, Adssential Marketing is still able to provide clients with proper placement in Google Display Network with a little bit more work.
What Is Google Display Network?
Google Display Network is designed to help businesses reach a wider audience. Such audiences include similar lookalike audiences, in-market audiences, custom-intent audiences.
It allows business to plan and strategic contents, images and videos to reach the right audience. A study shows that Display Network sites reach close to 90% of internet users worldwide. With these statistics, a proper targeted display ad will bring you high conversions with low cost.
After-all, images and videos are always effective in creating awareness among audiences. Proper display network placement will effectively improve your conversion rates.
Display Network On-boarding?
Planning a proper display network routine might be exhausting to most marketers. With tons of variables available for marketers to tweak, we are therefore bombarded with different ways to achieve desired results.
Questions such as “who should I target”, “where should I target”, “when should I target” and “how do I review and manage my display ads” are top question asked by marketers. Thus, with google analytics, marketers can better plan based on statistic given.
Look at your analytics demographics, interest, geo-location and behaviour to know your target audience potential such as the age and gender that is mostly interested in your business.
Understand where your audience are coming from with Google Analytics acquisition reporting. Sort it with most conversion or high traffic sources, drill down to specifics of main URL and conversions which garner you high return of investment. Record a list of URL coming from different sources as these sources are generating you conversions and traffic.
Re-evaluate, Re-propose, Refine
Upon creating the first Display Network, we would be elated to let it run with hopes that conversion is sky high. Often, we forgot to re-evaluate and adjust our targeting segments our placement our ads frequently.
Resulting in a continuous decline in conversions and visitors. Always perform proper checks or beep Adssential Marketing up. We provide free analysis and suggested display network practices.
